The State of Event Marketing
in the Technology Sector

Download this free whitepaper to find out how much marketers spend on events, their priorities and challenges, who the decision makers are within organizations, and how they measure return on investment.

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As the producer of leading large-scale industry events, including Black Hat, GDC, Interop and Enterprise Connect, UBM Technology Group has conducted many studies over the years to understand how tech professionals use events to improve their jobs and businesses. For the first time, UBM Technology Group has developed a State of Event Marketing report to gain more insight into this top tactic from the B2B tech marketers’ point of view.


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