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Executive Summary: How Effective Is Your Content Marketing?

Tech marketers are constantly searching for data to improve their content marketing strategies and increase sales. As a result, we conducted a research survey to find out what types of content our audience of business technology professionals rely on to make purchasing decisions. The results educate tech marketers on the top content formats that inform IT professionals, how those content formats are used, and the actions they inspire.

  • 74% of IT pros use webinars to get information for their jobs

  • 64% of IT pros would like to receive a written summary of the webinar post-event

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