Adding POP to your Strategy

Industry Event Marketing: Adding POP to Your Strategy

Industry events can go a long way toward helping you achieve your marketing goals—from branding to lead generation to building relationships. The key to success entails a blend of Pre-event, Onsite and Post-event (POP) marketing activities.

This whitepaper provides new insights as to why people attend events, the types of content and speakers that resonate best, and the reasons they choose to engage with sponsors after an event is over, and it can help you improve your event marketing strategies.

HIGHLIGHTS INCLUDE:

82% of IT pros are more likely to visit your booth if they’ve heard about or connected with you before the event.

69% of IT pros are more likely to engage with a vendor if they have tech demos at their booth.

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