In UBM's Tech Marketing webinar, entitled "How The Tech Buy Goes Down," Kathleen Connolly, EVP of IT Event and Media Sales, and Amy Doherty, Director of Research, presented findings from this year's The Mind of the IT Pro research report. Based on a survey of 415 business technology professionals, the report provided insight into modern day IT professionals, to help technology marketers improve their digital and event marketing and targeting strategies.