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Content Connects: The Most Effective Ways to Deliver Your Marketing Messages

UBM Tech's CreateYourNextCustomer.com released its 2015 Content Connects report, which studies the content consumption habits of technology professionals, identifying the range of content formats that inform IT buyers and measures the actions that content inspires. The research examines the following content types: webinars/virtual events, research, video, vendor content/advertising, mobile, digital radio, white papers, infographics and slide shows.

HIGHLIGHTS INCLUDE:
  • 92% say that business technology-related information needs to be current or timely

  • 67% are familiar with sponsored native advertising content

  • 64% of business technology professionals deem content more credible if it's from an independent source
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